Prices, plans and reviews
Systeme.io White Label: Rebrand the Platform and Resell It for Your Online Business
Facts checked

Short answer
The Systeme.io white label feature lets you rebrand the platform with your own name, domain and logo, then resell it to clients at your own prices. It is included with every plan at no extra cost, with no commission, and you keep 100% of what you charge. Which plans you can resell depends on your own plan.
Key facts
- Cost
- Included in every plan
- Commission
- None
- Revenue kept
- 100%
- Domain
- Your own custom domain
- Pricing
- Your plans, not below Systeme.io's
- Best for
- Agencies, consultants, resellers
- Not for
- Heavy customization of the code or UI
Some links are affiliate links: if you upgrade to a paid plan, I may earn a commission at no extra cost to you.
What is Systeme.io white label?
The Systeme.io white label feature lets you rebrand the whole platform as your own and resell it. Your clients log in to a version that shows your name, your domain and your logo. They get all the Systeme.io features, including funnels, email marketing, online courses and automation, and they never see the Systeme.io name.
This is a feature for agencies, consultants and entrepreneurs who want to sell software without building it. Instead of spending years and a large budget on developing your own all-in-one marketing platform, you resell a finished one under your own brand. Systeme.io's own page estimates that building a similar platform from scratch would cost $200,000 or more and take 12 to 24 months. That is the company's estimate, but the point stands: reselling is far faster than building.
What you can customize
According to the official white label page, these are the parts you control:
| Area | What you can do |
|---|---|
| Domain | Run the platform only on your own custom domain, such as app.yourbrand.com |
| Branding | Upload your logo, choose your brand colors with a live preview, set your own sender email |
| Where it shows | User dashboards, login pages and transactional emails |
| Pricing | Create your own monthly and annual plans, in multiple languages and currencies |
| Public pages | A ready-made homepage and pricing page, created on your domain and editable in the website editor |
| Onboarding | Build a funnel and automation rules that create free accounts when someone subscribes |
| Management | A reseller dashboard to see each user's active plans, revenue and leads |
Your branding appears everywhere your white label users look. From the reseller dashboard you can search and filter users, block users and sign in to an account to help a client with setup.
How much does Systeme.io white label cost?
Nothing extra. It is included with every Systeme.io plan, including the free plan. There is no separate fee, no commission and no transaction fee, and you keep 100% of the revenue from the plans you sell to your clients. Your payment provider's own fee still applies.
You set your own prices, with one rule: they can't be lower than Systeme.io's prices. That means your margin comes from the extras you bundle with the plan, such as setup, training or support, not from undercutting the platform.
Which plans can you resell?
What you can sell depends on the plan you are on:
| Your plan | What you can resell |
|---|---|
| Free | Free white label accounts; upgrade any time to sell paid plans |
| Startup ($17/month) | Startup plan |
| Webinar ($47/month) | Startup and Webinar plans |
| Unlimited ($97/month) | All plans |
If you want to resell the full range, the Unlimited plan is the one to use. You can see every plan limit in my Systeme.io pricing guide.
How to set up your white label domain and first sales funnel
This is the full guide to the setup, based on the features listed on the official Systeme.io page. To use Systeme.io for white label resale, this is the order I'd follow:
- Create your account on the plan that matches what you want to resell.
- Connect your custom domain so clients only see your brand.
- Add your logo, brand colors and sender email.
- Create your plans: name them, set monthly and annual prices and add the resources each includes.
- Edit your public website: the homepage, the pricing page and the login and signup buttons are created for you.
- Set up onboarding: use a funnel to capture leads and an automation rule to create a free account for each new subscriber.
- Invite existing clients to create new accounts on your branded platform.

The orange arrow shows where to click.
Who this feature is best for
The official page lists three groups:
- Digital marketing agencies that want to offer their own branded all-in-one platform to clients.
- Consultants who want a recurring software revenue stream.
- Entrepreneurs who want to enter the software market without building a product.
It also says who should not use it: businesses that need to heavily customize the platform's features or interface, large enterprises that need dedicated infrastructure, and teams that need features Systeme.io does not offer yet, such as advanced inventory management or two-way SMS conversations.
Ready to launch your online business with Systeme.io under your own brand?
If you want to launch your own software business, you resell Systeme.io under your own brand and use the platform's own tools to grow your business. A sales funnel brings in leads, an affiliate program lets others promote your branded product, and email and SMS marketing let you send marketing emails and texts to your clients. Build your first funnel on your domain, add a digital product or two, and sell products to the first clients you manage. This is online marketing for your own service, and your Systeme.io account does the rest. The agency dashboard is the reseller dashboard, where you manage your clients, so you will not need other software to run the service.
White label vs sub-accounts
Don't confuse it with sub-accounts. Every Systeme.io plan includes unlimited sub-accounts, which let you manage several brands or clients from one login. The reseller feature goes further: clients have their own independent accounts on your domain, and they pay you directly. Sub-accounts suit an agency that builds funnels for clients. It suits someone who wants to sell the software itself as a service.
Is Systeme.io white label worth it for a small business?
If you serve clients who need funnels, email and courses, it's a low-risk way to start a software business: no extra fee and a working platform from day one. The limits are real. You can't change the code, your prices can't go below Systeme.io's, and your business depends on one supplier.
To explore it, open a free account (this is a Systeme.io affiliate link) and read the white label page for the current terms.
Frequently asked questions
What is the Systeme.io white label feature?
It lets you rebrand Systeme.io with your own name, domain, logo and colors, then resell it to clients under your brand. Clients use all the features without seeing Systeme.io.
How much does Systeme.io white label cost?
Nothing extra. White label is included with every Systeme.io plan. There is no separate fee, no commission and no transaction fee on your sales.
Which plans can I resell?
Startup users can resell the Startup plan, Webinar users can resell Startup and Webinar, and Unlimited users can resell all plans. Free users can offer free white label accounts and upgrade later to sell paid plans.
Can I set any price for my clients?
You set your own prices, as long as they are not lower than Systeme.io's prices.
Can I change the code or design of the platform?
No. You are reselling Systeme.io's infrastructure, so you cannot modify the underlying code. You can change branding, plans and your public pages.
Can I move my existing clients over?
Yes. You invite them to create new accounts on your branded platform, with new login details on your domain.